Is it in order for a man to go in the media in search of a wife to marry?

Bukedde television and other media platforms initiated programs like ''Abanonya'' and ''Be my date'' on NTV, where people come on air and announce quest for love. Men too, take great interests in such programs. The video below show a Muslim man searching.

In Uganda this is becoming rampant. Men got into the media and search for loaded women. Have men forgotten their roles as men? It was the role of a man to look for a woman but today the reverse is true. Where are we heading?